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Strengthen Alignment with IT To Maximize the Business Offering

In 2023, small businesses are faced with unique opportunities and challenges that simply didn’t exist ten years ago. This is nothing new; the same held true in 2010, 2000, 1990 and all the preceding decades. It’s important to realize, however, that technology is evolving at a faster pace than business practice, creating a widening gap in the alignment between the two. A recent study reports that just 11% of Information Technology (“IT”) leaders see themselves as “truly part of the business”. This presents a problem, especially for small businesses.

Why is business alignment with IT so important?

IT is no longer a supporting player within a small business. Technology affects every aspect of business goals, no matter the industry, field or trade, technology plays a key role, making IT-business alignment paramount to business success.

Businesses that embrace this alignment with IT broaden their opportunities, whether it is reaching more customers through social media, meeting face-to-face with customers outside a limited geographical area or building trust through secure information exchange.

How Does a Small Business Better Align With IT?

In this technology-driven world, IT / business alignment is a cornerstone of success, but even if business owners know this, they don’t know where to start or how to improve their alignment with IT.

Roark Tech Services knows this area well; here is where you start.


Roark Tech Services is well positioned to help any small business to align their IT with their business purpose.We have been experts in the field since 1998.

We offer white glove, personalized technology services and support. Roark Tech Services is an expert in fit-for-purpose technology solutions exclusively for Small and Medium-Sized Businesses.

Always consult with us first.

If you don’t have an IT Partner that you can trust to give you the right support and advice, we'd love to help. Contact us.



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