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Hitting The Mark – Technology Support & Service for SMBs

Roark Tech Services opened its doors in 1998 with a singular mission: to exclusively supply small and medium-sized businesses (SMBs) with reliable, cost-effective technology service and solutions that would meet the expanding influence of technology in the 21st century.

Recognizing that SMBs are consistently underserved by the solutions intended for large organizations, small and medium-sized businesses presented an opportunity to use our knowledge and understanding to help fellow SMB with a perspective that larger organizations don’t possess. Twenty-four years later we still see SMBs, in increasing numbers, proactively searching for technology services and solutions that fit their unique need and budget.

There are 30.7 million small businesses in the United States whose survival depends on functioning technology that allows them to compete. The lack of options of available tech services and support to SMBs is a direct result of large technology organizations that don’t understand or appreciate the needs of the small business market. This leaves SMBs always trying to fit the square solution into the round need.

What we understood from the beginning, and cultivated into our model ever since, is that all SMBs are unique, but share common themes when it comes to technology.

  • Buy Like Consumers

  • Want Solutions, Not Products

  • Are Risk Averse

  • Have Less to Spend

  • Value Relationships Over Contracts

We understand the SMB segment and have a cultivated approach to their unique technology needs without sacrifice of personalized service, value or budget.

Service Is Key Before we invest in marketing, advertising or sales, we invest in customer service. This means ensuring a personal relationship built on trust. The right level of reliable technology support needs traditional human customer support that understands the issue and can quickly, reliably and accurately fix the problem. SMBs don’t have a lot of time and patience for learning curves. We remove the barriers to usage and adoption, so innovation is not viewed as a business risk.

Understanding SMB Complexity

One reason big technology companies shy away from supporting SMBs is that the business models and needs of these companies are so diverse. Large technology companies define the SMB market by the number of people, their revenue or the number of clients. No matter how it's defined, each small business carries unique circumstances that translate into unique needs and solutions. A one-size-fits-all approach cannot address the problems of the SMB community. Small business does not mean simple business.

Solve The Big Problems

SMBs depend on personalized service and rely on the handshake and personal connections more, so going beyond solves their resourcing problems. They don’t have a lot of time to learn how to use technology. They need something intuitive, transparent and flexible that they can use without the need to learn a ton of new things.

SMBs rely on their Managed Service Provider (MSP) to solve the big problems so they can focus on the growth of their business.

These big problems are:


It takes one SMB to understand the needs, challenges and requirements of another SMB. Roark Tech Services takes pride in our exclusive focus on SMB. Our twenty-four years of experience allows the greatest understanding of what an SMB needs and how to deliver it.

If you don’t have an IT Partner that you trust knows the unique challenges of your SMB and just how to supply the right level of service and support, we’d love to help. Contact Us.

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