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The Cloud, Part 4: What's on the Horizon?

There is no denying the Cloud already changed the way companies utilize technology and do business. With over 40 zettabytes of data flowing though cloud servers and networks a year, it’s estimated the industry grew from $24.65 billion in 2010 to a projected $150 billion in 2020.As Cloud users become more sophisticated, Cloud Service Providers (CSP) are recognizing the value of collaborating with competing vendors in order to provide users with more flexibility, increased security and price transparency.Here are three trends we can expect to see more of in 2020 and beyond


1. CSP Collaboration

According to Rightscale's 2019 State of the Cloud, more than 80% of companies utilize a multi-strategy approach, typically made up of a hybrid model that relies on public and private Clouds. What works for each organization depends on their preferences in terms data and applications, existing legacy software and infrastructure, and security tolerance and risk.A Cloud Service Provider understands that customers are perhaps locked into certain ways of computing and that a single provider may not meet all their needs. In June 2019, Microsoft and Oracle announced an "interoperability" play, allowing customers to run parts of the same workload in each Cloud. And SAP is leaning into integrations with multiple Cloud providers. The integrations allow companies to adopt tools fit-for-purpose and a choice among which tools to adopt.


2. Security

With increased Cloud infrastructure complexity comes increased security risk. High-profile security breaches such as the 2019 Capital One credential breach, increased pressure on Cloud providers to find ways to simplify computing environments and work closer with users to achieve a higher level of security.Security is still and most likely will remain a shared responsibility, however, CSPs understand the need for more flexibility and work with users to achieve the highest level of security.The Cloud Security Alliance identified best practices for shared responsibility.


3. Cost Transparency

Even though Cloud computing is cost effective, companies see increased overall IT costs due to reliance and increased usage. Because of the shift in spending toward constantly buying technology in service-based models, it is easy to lose track and overspend on IT. Amazon Web Services and Microsoft Azure both provide cost optimization tools to help manage costs and update frequently to assist in helping customers manage costs.

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